AEC Aqleh Engineering Consultant
About AEC Aqleh Engineering Consultant
AEC is a distinguished engineering consultancy firm in the UAE.
Founded in Dubai in 2006, by a band of insightful engineers and architects, this company has proven its versatility and resourcefulness in engineering and architecture services in this country.
AEC offers a broad range of services that includes Highways and Bridges Design, Utilities and Networks Design, Contracts and Cost Consultancy, Construction and Program Management, Architectural and Electromechanical Design, Urban and Master Planning, Landscaping, and Transportation Planning.
We took up and successfully implemented the whole branding project of AEC. The logo was developed to project the engineering and architecture excellence of the firm. The minimalistic design elements with carefully chosen symbol were apt to drive the core message of the logo home. The marketing collaterals and stationery design, ranging from business cards to pop-up banners, totally resonated with the overall theme and tone of the whole brand. All of these designs for various touch points were created to illustrate the brand message and equity in clear terms without compromising on the artistic elegance. We also copy-edited and proofread the complete content for AEC’s profile which explained in details about the company and its extensive projects in the UAE.
The colors used in the logo are sky blue, navy blue and black—all of them are chosen in relation with their aptness to reflect the services Aqleh Engineering Consultant provide.
Prime is a simple typeface with a techy feel and a strict, geometric origin. I wanted to create something that offers great readability in various sizes yet still offers enough subtle differences to stand out. Basic and somewhat neutral, it can be used in a variety of ways from distinct titles to body text