Aimar construction is a Sharjah-based firm focused on providing high-end construction solutions all over the UAE. It was established with a vision to foster cost-effective practices with state-of-the-art technology and expert engineering professionals. We were tasked with carrying out an overhaul for the brand to help it achieve its strategic goals in a competitive real estate market.
Client: Aimar Construction
Industry: Real Estate
Brand Strategy and Positioning
Print and Outdoor
The bronze age architectural wonders found in Syria (the unique and traditional construction style prevalent in Emar, an archaeological site in Aleppo Governorate, northern Syria) proved to be the basis for our inspiration. It reflects the fantastic artistic and ingenious culture prevalent in the Middle Eastern terrains for millennia. We incorporated the salient features of such an admirable engineering elegance in both visualization and execution process.
The logo is derived from an ancient monument in Damascus that still mesmerizes us with its artistic heights and elaborate architectural structure.
THE BRAND MARK
THE COLOR PALETTE
With minimalist colors, we try to invoke the feeling of a bygone era which was, in every sense, ahead of its time. The red, white and grey scale palette seems to be the most accurate ones to provide glimpses of an enchanting culture.
ONE COLOR / GRAYSCALE LOGO VERSION
As for the collateral, we’ve made sure to maintain a consistent theme and tone throughout the channels to get them in perfect harmony with the core brand characters.